Employer Brand Development Gap Audit

A practical self-assessment for HR, Talent Acquisition, and Employer Brand leaders who want to strengthen their employer brand strategy and hiring impact. Download the free audit to uncover the gaps affecting your employer brand performance.

What you’ll get inside:

Align Your Employer Brand with Business Goals

Discover how to ensure your employer brand is in sync with your business and hiring objectives for maximum impact.

Improve Candidate Research and Audience Insights

Learn how to enhance your candidate research to develop a more targeted and effective employer brand strategy.

Enhance Messaging, Authenticity, and Candidate Experience

Identify and address weaknesses in your messaging, authenticity, and candidate experience to attract top talent and improve retention.

About the Employer Brand Development Gap Audit

This free self-assessment is tailored for HR, Talent Acquisition, and Employer Brand professionals looking to strengthen their employer brand strategy. Whether you're starting from scratch or refining an existing strategy, this audit helps pinpoint gaps hindering long-term success. Discover where your organization stands in employer-brand maturity and uncover the key areas to focus on for a more robust employer brand strategy.

Meet your instructor

Bryan Adams, Founder and CEO of HappyDance, is a global expert in HR and employer branding. He helps organizations attract top talent by building stronger, more compelling employer brands, transforming how companies hire in today’s competitive market.

Who is this for

Employer Brand & Talent Leaders

For professionals responsible for attracting, engaging, and retaining top talent through stronger employer-brand strategies and hiring experiences.

HR & People Teams

Ideal for HR directors, people leaders, and culture-focused teams looking to align employer branding with business goals and employee experience.

Organizations Building or Improving Their Employer Brand

Perfect for companies that want to identify gaps, improve consistency, strengthen positioning, and create a more measurable employer-brand strategy.

Ready to Identify What’s Holding Your Employer Brand Back?

Download the Employer Brand Development Gap Audit and start building a stronger, more measurable employer-brand strategy.

Get your free download now

Discover the Hidden Gaps Weakening Your Employer Brand