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This is a diagnostic tool. Not a feel-good exercise.
Most employer branding advice tells you what “good” looks like. This shows you where you actually stand. In 15 minutes, you’ll assess your company across 6 areas that actually influence candidate decisions:
EVP (why you exist as an employer)
Careers page experience
Content & storytelling
Candidate journey
Brand consistency
Where to focus first (so you’re not trying to fix everything at once)
About the Employer Brand Scorecard
The Employer Brand Scorecard is built for employer brand leaders, talent acquisition teams, recruitment marketers, founders, and HR practitioners who want clear answers, not more theory. No fluff. No generic advice. Just an honest picture of where your employer brand stands today and what to do about it. In 15 minutes, you will:
Clarity on what candidates actually see - not what you think you're showing. Spot the gaps between your intended brand and the experience you're really delivering.
A ranked list of priorities so you stop spreading effort across everything and start making targeted improvements that move the needle.
A stronger candidate pipeline without increasing your recruitment budget or relying on perks to sell the role.
An honest benchmark across six areas that directly influence whether top talent applies, engages, or walks away.
A ready-made business case for employer brand investment, built on data your leadership team will take seriously.
Immediate next steps you can act on today, not a 40-page report that sits in a folder.
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You don’t need more applicants. You need a stronger signal.
Right now, your employer brand is sending signals. Whether you control them or not. This scorecard helps you step back and see them clearly. Where you’re strong. Where you’re generic. Where you’re quietly losing trust.
Clarity changes how you hire
When you know where the gaps are, you stop guessing. You stop copying competitors. You stop relying on perks to sell the role. And you start building a brand people choos
Meet your instructor
Bryan Adams, Founder and CEO of HappyDance, is a global expert in HR and employer branding. He helps organizations attract top talent by building stronger, more compelling employer brands, transforming how companies hire in today’s competitive market.
Most companies think they’re better than they are
They say they’re “different.” They say they “care about people.” They say they have a “great culture.” So does everyone else. This scorecard cuts through that. It shows you what candidates actually see. Not what you think you’re showing.
Start with the truth
The best employer brands don’t just attract talent. They convert, engage, and retain them. This scorecard is your starting point.
Sign up now to get access to this free resource.