What does the Employer Brand Development Course cover?

In this course you will learn...

01
How to turn research into actionable insights

Identify where your current employer brand sits on the maturity curve and understand how to interpret research to design an employer brand for a modern, diverse workforce.
02
How to bring your employer brand to life

Learn best practices for developing the visual aspects of your employer brand, ensuring it’s creative and inspiring, whilst remaining authentic to your brand.

03
How to align your employer brand with business priorities

Map your employer-brand objectives to your overall business objectives to ensure you gain leadership buy-in at an early stage—essential to the ongoing success of your project.
04
How to track the impact of your efforts on talent acquisition

Identify the key metrics to measure progress as your employer brand develops. Track the ongoing impact of your efforts on talent acquisition to demonstrate ROI.



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We’re accredited!

Happydance Academy courses are HRCI® approved.

The Employer Brand Strategy Course and Employer Brand Development Course are both equivalent to 12.5 credits.

Our courses have been approved for business recertification credit hours towards aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

Still have questions?

Want to know more about our employer branding courses, enrollment, or accreditation? Drop us a line at [email protected] we’re happy to help!

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Employer Brand Development

$247

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Completion time: 12.5 hours

Assignment submission required

Employer Brand Strategy & Development

$397

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