Give & Get Employer Branding
Combining the expertise of employer-brand leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates, this refreshing new approach harnesses the value found within the realities and expectations of the company.
The Give & Get approach has been adopted by companies around the world, and this book has become a global bestseller.
The Give & Get approach has been adopted by companies around the world, and this book has become a global bestseller.
Getting Goosebumps
This book is all you will ever need to give clients and customers that warm, fuzzy feeling that keeps them coming back.
Getting Goosebumps is a step-by-step guide to successful storytelling, showing how narrative can be used authentically and effectively to attract the people you need to grow your business.
Getting Goosebumps is a step-by-step guide to successful storytelling, showing how narrative can be used authentically and effectively to attract the people you need to grow your business.
Reader Reviews: Give & Get Employer Branding and Getting Goosebumps
The books written by the Ph.Creative team have been read, reviewed, and recommended by HR leaders, employer brand practitioners, and marketing professionals around the world. Here is what readers and industry experts are saying.
Give & Get Employer Branding
Rated 4.6 out of 5 on Amazon (93 global ratings) | Global bestseller
What industry leaders say
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"This game-changing book gives you the framework to nail employer branding." Debbie McGrath, Founder, HR.com |
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"Give and Get captures the essence of our social world and enhancing your employer brand. It starts with candidates...you will learn how to repel with great empathy and compel with great energy the very thing which acts as both kryptonite and rocket fuel to success...people. A must-read for the forward-thinking executive!" Robin Richards, Chairman and CEO, CareerArc |
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"This approach moves the employer brand needle forward by at least a decade." China Gorman, Former CEO, Great Place to Work Institute |
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"There isn't anyone who touches talent attraction, engagement, or retention who shouldn't read Give and Get." Alykhan Rehmatullah, Co-Founder and CEO, Altru |
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"You'll read this approach to employer branding and wonder why it's not been done this way before." Linda Cruse, Frontline humanitarian and leadership expert |
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"This book is important, progressive, and brave. We have to swim against the tide and be brave enough to do something differently." Elaine Orler, Founder and CEO, Talent Function |
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"This book serves one purpose: to provide next-level thinking to your employer brand strategy. The authors use their depth of experience to show what we need to do right now to avoid being, 'a day late and a dollar short.' It's already hard enough to have budgeted for EB, why risk wasting it on techniques that are past their prime? Get this book and use it to make sure you are maximizing your ROI and minimizing your chances of failure!" J.T. O'Donnell, Founder and CEO, Work it Daily |
Getting Goosebumps
Rated 4.30 on Goodreads | Recommended by marketing directors worldwide
What industry leaders say
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"Getting Goosebumps is all about stories. Specifically, it's about the story businesses want their brand to tell, how they want to tell it, and how to make sure it keeps the customers coming back. Bryan and Dave provide a beginning-to-end process for building marketing strategies, covering business objectives, strategy, tactics and implementation, all illustrated with stories of proven success." Christine Moses, Marketing Director, The Marketing Centre |