Alumni voices from the Employer Brand Strategy Course
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TL;DR: Alumni use the Employer Brand Strategy Course to turn employer brand theory into practical action. Through expert guidance, real-world case studies and a global peer community, they build stronger employer brands, improve candidate connection and create measurable business value. |
| Curated by Happydance Academy Course information reviewed by Bryan Adams, course creator and employer branding practitioner. |
Hear from employer branding professionals who completed the Employer Brand Strategy Course and put it straight to work.
Claire de Souza Brand and Attraction Manager Sainsbury’s
Employer Brand Strategy Course | January 2023
“The course was bite-sized, engaging and had a great balance of reflection and application. I’ve come away feeling really refreshed, curious and with a great mindset for this year’s projects. I highly recommend it.”
“The course was bite-sized, engaging and had a great balance of reflection and application. I’ve come away feeling really refreshed, curious and with a great mindset for this year’s projects. I highly recommend it.”
Michael RizziRecruitment Marketing Manager DraftKings
Employer Brand Strategy Course | January 2023
“The program has challenged me to think differently about how we build our employer brand and activate our employee value proposition (EVP). It’s going to be an exciting journey!”
“The program has challenged me to think differently about how we build our employer brand and activate our employee value proposition (EVP). It’s going to be an exciting journey!”
Anna BertoldiniGlobal Head of Employer Branding NIQ
Employer Brand Strategy Course | January 2023
“The Happydance Academy course is full of insightful and practical material, with plenty of case studies and theoretical concepts. It has live webinars with experts and the opportunity to network with other students.”
“The Happydance Academy course is full of insightful and practical material, with plenty of case studies and theoretical concepts. It has live webinars with experts and the opportunity to network with other students.”
Alumni who turn learning into action
HappyDance Academy alumni do not just leave inspired - they leave ready to move. With sharper employer brand thinking, practical tools, and fresh confidence, they take what they have learnt and turn it into stronger strategies, better candidate connection, and real momentum for their teams.
Frequently asked questions
The questions below cover what prospective learners ask most often before enrolling. If something isn't answered here, email [email protected] and the team will get back to you.
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Do I receive a certificate when I complete the course?
Yes. You receive a certificate of completion from Happydance Academy once you have finished all modules and submitted your assignment. The certificate confirms you have completed an HRCI-approved programme equivalent to 12.5 recertification credit hours, making it suitable for sharing on LinkedIn or including in a professional development portfolio.
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How is the assignment assessed, and what if I need to resubmit?
The assignment is designed to be applied directly to your own organisation's employer brand, so there is no single correct answer. It is reviewed against the frameworks taught in the course. If your submission needs further development, you will receive written feedback explaining what to revisit. You can resubmit once you have made the necessary changes.
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Will my employer fund this course, and is there anything to help me make the case?
Many learners have their course fee covered through a learning and development budget. At $247 for the single course, it sits well within most L&D discretionary spend limits. The course is HRCI-accredited, fully on-demand, and directly tied to measurable business outcomes - reduced cost per hire, improved offer acceptance, and stronger retention - which makes the business case straightforward. If your employer needs a formal training proposal, contact [email protected] and the team can provide supporting documentation.
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How current is the course content?
The frameworks taught in the course - including the Give & Get EVP model, the three Cs of employer brand reputation, and the experience mapping methodology - are strategic tools developed and refined through real-world application across global enterprise and mid-market brands. They are not tied to specific platforms or trends that date quickly. Bryan Adams reviews and updates course content on a regular basis to ensure the material reflects current employer brand practice.
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What is the difference between this course and a general HR certification?
General HR certifications cover a broad range of people management topics, of which employer branding is typically a small component. The Employer Brand Strategy course goes deep on a single discipline: how to build, activate, and measure an employer brand that connects to business outcomes. It is built around proprietary frameworks developed through practitioner experience, not academic theory. If you already hold an HR certification and want to develop genuine employer brand expertise, this course is a direct complement to that credential, not a repetition of it.
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Can I access the course on mobile?
Yes. The course is hosted on the Thinkific platform and is fully accessible on mobile and tablet devices, as well as desktop. You can switch between devices without losing your progress.
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Is there a refund policy?
If you have a question about the refund policy before purchasing, contact [email protected] before enrolling. The team can clarify the terms and help you make the right decision for your situation.
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What support is available if I get stuck?
You can reach the Happydance Academy team directly at [email protected] with any questions about course content or progress. The course is also structured so that each lesson builds logically on the last, and the assignment gives you a clear framework to apply what you have learned rather than working through it in the abstract.