Courses
Employer Brand Strategy
This course gives you the models and frameworks you need to build a world-class employer brand for your organization.
Overview
What does the Employer Brand Strategy Course cover?
In this course you will learn...
01
How to audit and define your employee value proposition (EVP)
Access key frameworks to identify what’s working about your organization’s current EVP, and how you can use these strengths to shape your future direction.
02
How to identify key metrics that matter to your organization.
Apply flexible models to identify which metrics to use to measure your employer-branding progress—and the common metrics to avoid.
01
How to create a consistent brand experience.
Use powerful tools to map your existing experiences, understand which areas to prioritize, and build a consistent brand experience that serves your strategy and goals.
02
How to align your employer brand with business priorities
Map your employer-brand objectives to business priorities to gain leadership buy-in—an essential tool for obtaining budget, resource and support for your project.
Modules
- What is employer brand?
- What is an employer-brand strategy?
- Building a business case for employer branding
- Employer branding architecture
- The five rings of quality
- Auditing your existing employer brand
- Researching for employer brand
- The three Cs of employer-brand reputation
- Building strategic differentiation
- Injecting personality into your employer brand
- Key metrics that matter
- Auditing your existing employee value proposition (EVP)
- The Give & Get approach to building an effective EVP
- The Give: identifying company expectations
- The Get: pride, priority, preference
- Ripples of rollout: creating levels of control
- Objectives, goals, strategies and measures
- Talent experience: investing time, energy and money
- The value of empathy mapping
- Experience mapping and designing
- Storytelling using the And, But, Therefore framework
- The Lightsaber Test: identifying what’s important to your story
Trusted by global brands
Happy customers from world-leading organizations across all industries.
We’re accredited!
Happydance Academy courses are HRCI® approved.
Our courses have been approved for business recertification credit hours towards aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
Still have questions?
Our courses have been approved for business recertification credit hours towards aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
Still have questions?
