Employer Brand Strategy Course
Wanting a high-impact employer brand is important. Knowing exactly how to do it is what counts.
Get instant, lifetime access to the frameworks you need to devise a world-class employer branding strategy.
Some of the core topics you will cover on this course
What is Employer Branding and EVP?
For any business setting out to boost their Talent Acquisition, it’s important to clearly define the key components: Employer Branding and Employee Value Proposition.
How to define and audit your Employer Value Proposition.
Auditing your existing Employee Value Proposition will shape the future and help to harness the strengths that have worked for your company in the past.
Researching for Employer Brand.
Getting the research right can make all the difference in nailing down your authenticity and understanding the engine that drives your organization forward.
Identifying key metrics that matter to your organization.
A walkthrough on how to identify statistics that will amount to progress, avoiding metrics that many businesses assume are worthwhile but can be little more than a common pitfall.
Experience Mapping and Designing.
A powerful and essential tool, laying out your existing brand experiences helps to create a consistent brand experience that best serves your strategy and goals.
How to align your Employer Brand with business priorities to get your leader's attention, budget, resources and advocacy.
If you can calibrate with what your leaders care about and prioritize, you will quickly gain their attention, budget, resources and advocacy.
Who will benefit
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Employer Brand Leaders
Employer brand managers, directors or strategists at any stage in their career. -
People & Talent Leaders
Chief People Officers, HR professionals and TA leaders of large organizations. -
Founders & Business Leaders
Founders, CEOs, and business owners of small to medium-sized businesses.
Take credit
The Employer Brand Sprint Series is an HRCI approved course.
This Program has been approved for business recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
Meet your instructors
Bryan Adams
Employer Brand & Talent Attraction Expert
A specialist speaker, podcaster and twice a bestselling author, Bryan Adams has championed the “Give & Get” approach to Employer Branding that has successfully rewired businesses around the world, saving millions on ineffective Talent Acquisition.
What you get
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Pre-recorded videos – Learn on your own schedule with lifetime access to pre-recorded, modular content.
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Cutting-edge tools – Access the latest and most effective strategy frameworks, tried and tested by Employer Brand thought leaders.
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Insights from industry experts – Bryan Adams will take you through the entire lifecycle of Employer Brand strategy with simple, actionable insights.
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A digital accreditation – Earn a certificate to enhance your CV and LinkedIn profile.
Some of the organizations that chose our Employer Branding Sprint
“With the knowledge I gained from the Sprint Series, I was able to create a one-year roadmap of the top priorities I needed to tackle and establish enthusiastic buy-in from key stakeholders around my business. I couldn't be more excited to use the momentum gained from the course to drive meaningful change in our employer brand strategy.”
Mark Batke Senior Employer Branding Specialist, Glassdoor
“Honestly, the whole course was a big take away for me!
I am only 5 months into my role, and it was something completely new. It really opened my eyes and gave me a whole new outlook on planning our strategy and how to position our brand in the market.”
Lauren PratleyTalent Acquisition Partner at Harvey Nash.
“I joined for fear of missing out on a great opportunity to get direct access to the Give and Get method and to do it in a short time, but my own time. I loved the workbook and access to the community, which I hope will now continue to grow and develop. I'm part of other slack groups, but no one else is really talking about strategy and employer brand.”
Marie ChaproniereSenior Recruiter at HUBS A Protolabs Company.
“I really enjoyed this course! The world of EB is growing and I couldn't be more excited to continue pursuing opportunities like this to grow in my career. I was able to sit down and work on this during the work week, but it never felt like too much. I was able to accomplish the workbook, learn a lot and still accomplish my everyday duties”
Rachel RizzettoEmployer Brand Content Producer at Appian Corporation.
Which Sprint is Right for You?
The On-Demand Sprint is ideal for people who want full access immediately or who want to complete the course at their own pace.
| On-Demand Sprint | Scheduled Sprint | |
| Access | Instant access to all content |
Modules release in phases |
| Time to complete | 12.5 hours |
17.5 Hours |
| HRCI certified | Yes | Yes |
| Assignment submission required | Yes | Yes |
| Live Q&A sessions with experts | No | Yes |
Employer Brand Strategy Course
Every successful organisation today requires a coherent, consistent and clear message to show talent why they should choose you over your competition.
This self-paced, e-learning Sprint will provide cutting-edge insights from industry experts to help you become fluent in employer brand strategy – all on your own schedule.
Questions?
Please see our FAQ page. If you can't find the answers you need there, use the form below and we will get back to you as soon as possible.
