What does the Storytelling Blueprint cover?

In this course you will learn...

Master essential story structures and techniques like the Hero’s Journey and Feel, Felt, Found to craft compelling narratives for any purpose.

Learn to create career, growth, and job stories that inspire, motivate, and engage, shaping organizational culture effectively.

Explore tailored storytelling frameworks to address business needs, from marketing campaigns to employer brand, recruitment and beyond.

Follow a step-by-step approach to create impactful stories that resonate with your audience, driving engagement and meaningful connections.

Course Overview

Fireside Chat: Why is Storytelling a Passion?

Fireside Chat: Storytelling for Marketers, Employer Brand & Talent Attraction Leaders

Feel, Felt Found

Care, Conflict, Clarity

Relate, Reassure & Resolve

Got the structure—tell the story!

Advanced Story Architecture

12-Step Hero’s Journey: Finding Nemo

Creating Context & Purpose


Job descriptions as Stories

Career Development Stories

Personal Growth Stories

10 Story Arcs

Story Strategy - The 3 A’s

Concluding Note

What Every Story Needs

Frequently Asked Questions





Trusted by global brands

Happy customers from world-leading organizations across all industries.

We’re accredited!

Happydance Academy courses are HRCI® approved.

Our courses have been approved for business recertification credit hours towards aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

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The Storytelling Blueprint

$247

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Instant access to all content

Completion time: 10 hours with an additional 2-hour bonus content

Assignment submission required



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