Courses
The Storytelling Blueprint
This course gives you the storytelling techniques to captivate audiences and tell compelling stories about your organization.
In this course you will learn...
Master essential story structures and techniques like the Hero’s Journey and Feel, Felt, Found to craft compelling narratives for any purpose.
Learn to create career, growth, and job stories that inspire, motivate, and engage, shaping organizational culture effectively.
Explore tailored storytelling frameworks to address business needs, from marketing campaigns to employer brand, recruitment and beyond.
Follow a step-by-step approach to create impactful stories that resonate with your audience, driving engagement and meaningful connections.
Course Overview
Fireside Chat: Why is Storytelling a Passion?
Fireside Chat: Storytelling for Marketers, Employer Brand & Talent Attraction Leaders
Feel, Felt Found
Care, Conflict, Clarity
Relate, Reassure & Resolve
Got the structure—tell the story!
Advanced Story Architecture
12-Step Hero’s Journey: Finding Nemo
Creating Context & Purpose
Job descriptions as Stories
Career Development Stories
Personal Growth Stories
10 Story Arcs
Story Strategy - The 3 A’s
Concluding Note
What Every Story Needs
Frequently Asked Questions
Happy customers from world-leading organizations across all industries.
Start Instantly
Instant access to all content
Completion time: 10 hours with an additional 2-hour bonus content
Assignment submission required