Every successful organisation today requires a coherent, consistent and clear message to show talent why they should choose you over your competition.

Your organisation needs you to be fluent in employer brand strategy. This sprint will give you the tools you need to do a world-class job.
 

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Some of the organisations that have chosen our employer branding courses
 

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  • What is employer brand?

  • What is employer brand strategy?

  • Business case for employer branding

  • Employer branding architecture

  • Five rings of quality

  • Your reputation as an employer

  • Auditing your existing employer brand

  • Researching for employer brand

  • Three Cs of employer brand reputation

  • Strategic differentiation

  • Injecting personality into your employer brand

  • Key Metrics that matter

  • The expectations

  • Auditing your existing employee value proposition

  • The Give & Get approach to building an effective EVP

  • The Give: identifying what the company expects and demands from every employee

  • The Get: pride, priority, preference

  • Ripples of rollout: how to order and manage your EVP into different levels of control

  • OGSM: a flexible measurement model for all aspects of employer branding

  • The experience

  • Talent experience: Where to invest your time, energy and budget

  • The value of Empathy Mapping your audiences and stakeholders

  • Experience Mapping & Designing

  • Storytelling with the And, But, Therefore Framework

  • The Lightsaber Test: A reminder of who and what are most important in your story
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    Take credit

    The Employer Brand Sprint Series is an HRCI approved course.

    This Program has been approved for business  recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).

    The use of this official seal confirms that this Activity has met HR Certification Institute’s® (HRCI®) criteria for recertification credit pre-approval.
    HRCI approved provider

     

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    On Demand

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    Time to complete: 12.5 hours

    HRCI certified

    Assignment submission required

     

     

    On- Demand Employer Brand Strategy & Development

    On Demand Bundle

    $397

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    Instant access to both courses

    Time to complete the bundle: 25 hours

    HRCI certified

    Assignment submissions required

     

     

     

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